What Is Ethical Fashion & What are Our Values?

The Fashion Industry Causes A Great Deal Of Damage To The Environment

Cheap clothes and accessories produced quickly by sweatshop labour (fast fashion), which you can find in most large retail stores, may save you a few dollars, but is extremely expensive to our long-term future and our planet. Large-scale pollution is unsustainable, and so is fast fashion.  However, the fashion industry has operated this way since the 1950s, with the rise of the textile industry and the growth of big companies who thirsted for profit above all else. Today, still, large businesses do not prioritise the environment above the shareholder. They continue to pump out their products and turn them into cash as quickly as possible. Such wide-scale damage does not affect just remote people in remote places. Inhumanity and environmental damage affects us all.  This is not the price we should pay for a capitalist system.  If, until now, you have been an unassuming consumer, you may be surprised if you take a closer look at the labels on garments currently hanging in your closet. There is a 90% chance that any one of those garments has been produced in a third world country, where workers slave away for long hours under unsafe conditions for pitiful wages, without periods of rest or vacation. In many cases these workers, a lot of them women and young children, are subject to harassment or sexual abuse. As the western world has woken up to these conditions and the damage done by fast fashion, large companies have slowly begun to improve this situation, but in many cases these measures do not go far enough.  


How Can You Be Ethical?

These are our brand values

We consider fashion is ethical when the rights of humans and animals are not violated and when the environment is left as undamaged as possible. 


Ethical fashion & Velvety complies with all moral standards such as: 


✓ Sustainability

    Ecological, economic and social. Focusing on using fewer resources and producing fewer emissions.

    We only stock products made from sustainable materials.


    ✓ Fairly Made

      Fair-trade certifications offer consumers a tool to reduce poverty through their everyday consumption practices. It offers producers a better deal and commercial terms and promotes fair wages. 

      We only stock products/brands that can offer proof about who/how their items are made.


      ✓ Vegan / Cruelty-Free

        100% cruelty free products which have been made without the use of any kind of animal leather or derivatives. At Velvety believe that a product or item can't be ethical if it's not vegan. 

        We only stock products that are vegan & cruelty-free.


        ✓ Organic Material

          Raw fibres that grow without human intervention. Organic agriculture excludes the genetic modification of organisms and the use of pesticides, fertilizers, and insecticides during the production stage to reduce the negative impacts of chemicals on the soil, the health of workers and also final consumers. Examples of organic materials in the fashion industry are organic cotton, bamboo fibre and the newer fibre, tencel.

          We focus on products made from organic/natural fabrics and materials.


          ✓ Recycling And Ecological Use Of Resources

            Recycling, upcycling or simply minimizing the impact of negative energies in the environment, reducing the consumption of water, energy, etc.

            We focus on products made from recycled/upcycled fabrics and materials.


            These are some of the certifications we value the most:






              VELVETY focuses on products which have been produced on a low or medium scale following a high ethical standard. At Velvety, we guarantee that each and every one of the products we promote are vegan and ethically made, and all our brands work to provide a sustainable product.

              Some of our brands even give life to new products from other waste products or the use of organic fibers. 

              We believe in Vegan+Ethical+Sustainable products not only in ethical products. We truly believe that a garment can't be considered ethical if it has been produced using innocent animals to make it. Animals have a voice and we have a commitment: to be their voice. Velvety also aims to have a minimal impact on the environment and ensures that all material used, such as craft paper for our packaging and stationery in our office, is 100% recycled or sourced from sustainable materials and companies.


               In light of the current environmental crisis, each one of us should be looking for ways we can save our animals and help keep our planet healthy and beautiful for years to come. And what better way to do good for our world than by making ethical purchases and looking good in beautiful vegan clothing and accessories? From cruelty-free dresses, shirts, pants and underwear to our own handmade eco soy candles, beauty products, handbags and accessories, discover stylish and sustainable products from Velvety.

              The place to go for ethical clothing in Australia

              Not only are the brands we stock committed to ethical and cruelty-free production of clothing and accessories, but they're also committed to fair trade working practices. Made under excellent working conditions, you can rest assured that all of our products have been crafted with compassion and respect for animals, humans and the planet. Featuring women’s clothing brands such as Nich, Wilga Clothing, Seaside Tones and Odalux and unisex/men’s clothing brands such as Comazo, Sorella Organics and Armedangels, you’ll find a wide range of sustainable clothing in Australia online at Velvety.

              Sustainable shoes and accessories for you

              While we stock a vast collection of vegan clothing in Australia, we also have thoughtfully crafted shoes and accessories. From ethically-made and 100% vegan bags to our sustainably sourced vegan shoes and cruelty-free beauty products, you can complete every outfit with sustainable items from Velvety that speak to your unique personality and sense of style.

              Browse our entire range today

              Fast fashion has caused significant environmental degradation to our planet, however, at Velvety, we've woken up to the harsh truth. Our thoughtfully curated selection of clothing has been crafted to ensure the well-being of animals, the environment and humans. Whether you’re looking for up-cycled, fairly-made, organic or vegan clothing, accessories, shoes and beauty products, you can count on us for a range of well-made and stylish products just for you. Browse our range online today and enjoy free shipping within Australia on all orders over $250.



              Who is Velvety?

              Founded by Australian mum and longtime vegan, Lorena Estelle, Velvety was formed to provide men and women with sustainable and ethically made vegan clothing and products, all in one place. From our clothing to our handbags, accessories, beauty products and handmade eco soy candles, Velvety’s range of products and brands have been made with only good intentions for our planet, animals and people. For more information about Velvety, read more about us online.

              Do you offer delivery within Australia?

              Yes! We deliver all of our products within Australia and the rest of the world. To enjoy our carbon-neutral delivery in Australia, simply add the products that you wish to purchase to your cart online, checkout and pay with one of our payment options. All of our deliveries are packaged in fully compostable packaging and will be delivered within 1-5 working days to metropolitan locations.