Velvety, Ethical, Vegan & Sustainable Fashion

 

About Velvety

Velvety was born from a feeling that many of us know deeply:
that the world could be kinder, fairer and more conscious — and that we each have a role to play in that change.

Created by Lorena Estelle, Velvety began over 7 years ago as a small but meaningful project with a big dream: to bring together beautiful, ethical and vegan fashion for women and men in one place, without compromising on values.

What started as a curated online shop soon grew into something much bigger — a community of conscious consumers and responsible brands from all over the world, united by compassion for animals, respect for people and care for the planet.

A New Chapter for 2026

As Velvety grows, so does its purpose.

In 2026, the project is evolving into what it was always meant to become:
a global marketplace and directory dedicated to vegan, ethical and sustainable brands.

Instead of stocking and reselling products, Velvety now focuses on giving ethical brands a voice, visibility and space to grow — while helping conscious consumers discover them with clarity and trust.

This change allows Velvety to:

Support more brands without encouraging overproduction

Reduce waste and unnecessary stock

Focus on connection, transparency and impact

Build a long-lasting platform for conscious living

Velvety is no longer just a shop.
It is becoming a meeting point, a movement, and a reference space for those who believe that what we buy should reflect who we are.

Founded With Heart

Velvety is founded and run by a neurodivergent woman who finds joy in creating constant change by questioning the status quo of society, which seems to be forgetting about the most important values that keep us together, empathy and respect for each other.

Becoming vegan opened Lorena’s eyes to the realities behind the meat industry — and soon after, to the hidden truths of fast fashion. The exploitation, the suffering, the environmental damage.

She couldn’t look away.

“Once you see the truth, you can’t unsee it.
I knew I had to do something — for the animals, for the workers, for the planet, and for the people who wanted to choose better but didn’t know where to start.”
— Lorena

Velvety was created as a response to that calling.

What Velvety Stands For

At Velvety, you will discover thoughtfully curated:

  • Fashion, handbags and accessories

  • Beauty and lifestyle products

  • Home and everyday essentials

All shared with one promise: they are cruelty-free, consciously made and aligned with our values.

Most brands featured on Velvety are 100% vegan. Some are included because, even if not every product in their range is vegan, they share a deep commitment to ethical production, fair work and sustainability. Transparency always comes first.

Our Values

We want a better world.

We need a better world.

We believe in living with intention.

We step away from fast fashion, disposable trends and mindless consumption — and move towards what lasts.

We honour:

  • What is made with care

  • What respects human hands and animal lives

  • What belongs to the present without harming the future

We believe beauty should never come at the cost of suffering.

Ethics Before Everything

As a vegan-led platform, Velvety is guided by responsibility.

Every product promoted through Velvety must be:

  • Vegan and cruelty-free

  • Ethically produced

  • Made with respect for people and the planet

Whenever possible, we highlight certifications such as Fair Trade, PETA-Approved Vegan and eco-conscious materials — because informed choices create real change.

Slow Fashion & Giving Back

Velvety proudly supports slow fashion and stands with the #WhoMadeMyClothes movement.

Each year, a percentage of our profits is donated to animal sanctuaries across Australia, supporting those who cannot speak for themselves and reminding us why this work matters.

Why Velvety Exists

Velvety exists to remind us that values still matter.

Compassion can be powerful.
Conscious choices create ripple effects.
Fashion and lifestyle can be beautiful without being harmful.

Velvety is not just a marketplace.
It is an invitation to consume less, choose better, and live more gently.

 

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