LOVE & CONFUSE is a small ethical label and a family-owned business based in Kaunas, Lithuania, that believes that women should not have to choose between fashion and sustainability. Their mission is to create staple pieces made of linen that can be worn again and again for decades to come, without falling out of fashion. Their linen range goes from size 4 to 20.

"In today’s world, so many clothes are created to follow a fad, only to be thrown away in a few short years. With our clothes, we aim to return to the days of minimal fashion; where our clothes were not made to define you – but you defined the clothes. Our goal is to create clothing that no matter the trend, will always be in style. Like each person on this planet, our clothes are distinctively made. Each stitch, cut, and fasten was done by us for each client. The process is slow but worth the wait".



Ethical Values:

  • Love & Confuse is a clothing brand that prioritizes sustainability and ethical manufacturing practices. Their clothing is made from 100% natural linens and packaged using recycled materials, making them a great choice for those who care about the environment. Their timeless designs are meant to be worn every day of the week, without worrying about them going out of style or wearing down quickly. With Love & Confuse, you can look good and feel good about your fashion choices.