Velvety is not just an online store, Velvety is an idea, a dream, a revolutionary concept. This is a new way to buy and be informed. Velvety is a vehicle of information that was created with the intention to bring something new to a new age where people start to get tired of aggressive marketing, momentary trends, massive consumerism, etc... but above all, Velvety was born with the idea of improving the current market, recommending a slower way to buy, where there is no need to buy things we do not need, as short-lived products that will be discarded within a few months, as this contributes to an unethical way to continue doing the same things we have always been doing and ultimately, to invest in unsustainable practices as consumers.

Nowadays, we are involved in a cycle of endless consumption. Buy and then discard, buy and re-buy the same products simply because they are no longer current, and thus, as without realizing it, we support the big corporations and say: Keep doing things like that! When we should be us, the consumers demanding a more ethical and fair market, less aggressive, less competitive this would benefit both, our planet and all who live in it.

At Velvety we like to know what we buy, we like to know how it was made and who made it. We like ethical and responsible brands which support fair trade practices and focus on the benefit of the final consumer. We love brands with ideals, compassion and a desire to improve this world, we hate large business created with a single purpose: making money, which most of the time comes from exploiting workers in underdeveloped countries.

At Velvety we know that we have many people who think and feel like us, who fight and stand up for a fairer responsible and healthy way to buy and live our lives.

Are you with us? Do you form part of that group of people? Can we count on you to start this ethical revolution?